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Ben Sporn
Sales Director
Ben delivers The Sales Reset, our 4-week in-dealership program, using The B.S. Method. He's inside Australian dealerships every week, calling live leads alongside the sales team.
About us
Built by car people in Perth.
Software, marketing and sales training for Australian car dealerships, designed by automotive sales professionals and supported from Perth.
or call 1800 431 518 · Mon to Fri, 9 am to 5 pm AWST
Our story
Dealership Marketing started on the showroom floor, not in a software lab. We spent years watching good leads die: a Carsales enquiry nobody called back, a phone call nobody logged, a Friday-night form that got its first reply on Monday.
So we built the tools we wished we’d had. Odin Dealer CRM brings every enquiry into one place and makes sure someone owns it. ConversAI and AI Call Tracking make sure nothing slips through after hours or on the phone. Our marketing team fills the pipeline, and The Sales Reset makes sure the team converts what comes in.
We’re based in Perth and work with dealerships across Australia. The people who build the software are the people who answer the phone, and our roadmap is written by the dealers who use it.
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How we work
What we won't budge on.
Everything we build, run and teach answers to these.
Every lead, one place
Carsales, website, Facebook, Google, manufacturer leads, chat, phone calls and walk-ins all land in Odin.
Answered in minutes, not Mondays
Round-robin allocation, automations, ConversAI and AI Call Tracking close the gap between enquiry and reply.
Built for Australian dealers, by car people
Designed by automotive sales professionals, built and supported in Perth.
Measured to the sale
Insights, the Sales Tracker and call tracking show which enquiries, people and campaigns actually sell cars.
The team
The people who answer the phone.
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Shaun de Burgh
Technical Director
Shaun leads the technical side of Dealership Marketing, from Odin Dealer CRM to Dealer Websites and hosting, all built and supported in Perth.
Our office
Based in Perth. We come to you.
Our office is in the Perth CBD. For demos, we come to your dealership and show you Odin on your own showroom floor.
- OfficeLevel 28, AMP Tower
140 St Georges Terrace
Perth WA 6000 - Hours
Monday to Friday, 9 am to 5 pm (AWST)
- Phone1800 431 518
AMP Tower, PerthLevel 28, AMP Tower, 140 St Georges Terrace, Perth WA 6000
Book a demo
Talk to the people who built it.
Book a demo and we'll come to your dealership, or call the Perth team.
Monday to Friday, 9 am to 5 pm (AWST)