ODINDEALER CRMThe dealership CRM made for Australian retail.
Every lead, every test drive, every delivery. One system, designed by automotive sales professionals and built and supported in Perth.
or call 1800 431 518 · Mon to Fri, 9 am to 5 pm AWST
Lead capture
Every lead, from every source, in one pipeline.
Carsales, Drive.com.au, your website, Facebook, Instagram, Google Ads, manufacturer leads, walk-ins, referrals and previous customers all land in the same place. Web forms, an API with a developer portal and Zapier webhooks bring in anything else.
- Round-robin allocation gives every new lead an owner straight away
- Staff on leave are skipped automatically
- Allocation rules per department, so used car leads reach the used car team
Phone enquiries load straight into Odin, with no salesperson data entry.
The board
Plan the week by dragging leads between days.
Leads sit on a board by day: New Lead, Monday to Saturday, and Deferred. Drag a lead to the day you’ll work it. Colour-coded stages show where every deal is at a glance.
- Saved views, filters and a table view when you want one
- Bulk actions, import and export
- Won, Lost or Defer in one click
Lead heat colours a card the longer a customer goes without contact: cooling off, then needs attention.
The lead record
Everything about the customer, on one screen.
One timeline of calls, notes, emails, SMS, appointments and test drives, with trade-in and finance details beside it. Every change is recorded with its before and after value, so nobody has to ask who changed what.
- Call logging with outcomes
- Trade-in and finance on the lead
- Full change history
Email and SMS
Two-way SMS and email, inside the lead.
Text a customer from the lead and their reply lands back on the right lead. Gmail, Microsoft 365 and IMAP inboxes sync to the right contact and lead, and Write with AI drafts the email for you.
- SMS and email templates
- Replies matched to the right lead
- Write with AI for faster, better emails
Automations
Follow-up that never forgets.
Build visual flows: a trigger, a wait, an SMS, an email, a task. Chase new leads within minutes, win back lost leads with SMS and email over the months that follow, and keep in touch after delivery. Every message sends from the lead owner’s own mailbox and respects business hours, so a Friday night lead gets a sensible reply, not a 2 am one.
- New lead follow-up that starts within minutes
- Lost lead win-back by SMS and email over weeks and months
- After-delivery touch points: check-ins, reviews and service reminders
- Per-step reporting and enrolment tracking
Reply in minutes, not Mondays.
Odin AI
An AI assistant on every desk.
Every user starts the day with a Daily Briefing: who to call first, and why. Ask Odin answers how-to questions and coaches the tricky ones, like a customer who says they need to think about it.
- Daily Briefing for every user
- Sales coaching for the tricky moments
- How-to help with anything in Odin
- AI call summaries and AI-drafted emails
Test drives
Test drives signed off on the consultant's phone.
Capture the customer’s details, a photo of their driver licence, the vehicle by stock number, their signature and the terms, right there on the forecourt. The agreement PDF is generated automatically.
- Lands on the customer's existing lead, or opens a new one
- Public test drive forms per department
- Licence details restricted to managers
Stock and websites
From your DMS to Carsales and your own website.
New, used and demo stock with its status: available, reserved or sold. Stock flows in from your DMS (spreadsheet import is there too) and out to your own Dealer Website and Carsales. We set up the Carsales feed from Odin or straight from your DMS, whichever suits your dealership. When a car sells, it comes off everywhere by itself.
- Stock syncs from your DMS automatically
- Listings feed Carsales and your Dealer Website
- Sold cars come off everywhere, with no double handling
Whatever DMS you run, we'll connect it.
Sales Tracker
Your dealership's income, in real time.
The Sales Tracker is your deal log, live. New and used car deals, finance, aftercare, service and parts are entered by each department as they happen, so the totals, targets and leaderboard are always up to date.
- New cars, used cars, finance, aftercare, service and parts in one place
- Figures update live as each department enters them
- Targets, leaderboard, reports and history
Insights and reports
Know exactly where deals fall over.
See the closing ratio for every lead source, how many test drives your team does and how many turn into sales, plus win rate, median response time, a performance leaderboard, vehicle demand, lost reasons, and website analytics from visit to enquiry to lead to deal.
- Closing ratio by lead source
- Test drives and test drive closing ratio, by consultant and by vehicle
- Nine ready-made reports, plus your own custom reports
The Odin tour
See it all in three minutes.
- One pipeline for every lead
- Plan the week on the board
- Automations that never forget
- Income tracked in real time
Everything else
Built for the whole dealership.
The parts nobody puts in the brochure, all there on day one.
Email campaigns
Segmented lists, templates, your own domain.
Deliveries
Tracked from scheduled to completed.
Departments and teams
New, used, demo and per brand.
Roles and permissions
Salesperson to dealer principal.
Imports and exports
Bring data in, take it out.
Web forms and API
With a developer portal.
Zapier webhooks
Connect anything else.
Single sign-on
Google and Microsoft.
Custom fields
Capture what your floor needs.
Accessories
A catalogue on every deal.
Security and support
Your data stays in Australia.
Australian data centres
Your dealership's data is stored in Australia.
Encrypted customer data
Customer information is encrypted.
Google and Microsoft sign-in
Single sign-on, no extra passwords.
Live in about 7 days
Setup is typically completed within 7 days.
Works on its own, better together
Every enquiry arrives in the right place.
Odin doesn't require our marketing. But add ConversAI, AI Call Tracking and a Dealer Website and every enquiry arrives already in the right place.
FAQ
Questions dealers ask us.
Not covered here? Call the Perth team.
1800 431 518Do we have to use your marketing to use Odin?
No. Odin works on its own, alongside whatever marketing you already run. If you do use our marketing too, every campaign is measured through to the sale inside Odin.
How long does setup take?
Setup is typically completed within 7 days: the demo, your stock, contacts and leads imported, training in person and on video, then go live with support from Perth.
Which lead sources connect?
The ones dealers use: Carsales, Drive.com.au, your website, Facebook, Instagram, Google Ads, manufacturer leads, walk-ins and referrals. Web forms, an API with a developer portal and Zapier webhooks cover anything else. Phone enquiries load in through AI Call Tracking, with no salesperson data entry.
Can we bring our existing data?
Yes. Your stock, contacts and leads are imported during setup.
Where is our data stored?
In Australian data centres, with customer information encrypted. Your team signs in with Google or Microsoft single sign-on.
Does it work across multiple brands and rooftops?
Yes. Departments, teams, roles and permissions keep each brand and rooftop in order, and each brand can have its own website running on Odin.
Which DMS does Odin connect to?
Stock flows in from your DMS, and whatever DMS you run, we’ll connect it. Spreadsheet import is there too.
How much does it cost?
Every dealership is set up differently, so we quote after a demo.
Book a demo
See Odin on your own showroom floor.
Book a demo and we'll come to your dealership. Every dealership is set up differently, so we quote after a demo.
Monday to Friday, 9 am to 5 pm (AWST)