[[PLACEHOLDER: legal review of this draft before launch]]

Last updated: 28 September 2026

This policy explains how Dealership Marketing ([[PLACEHOLDER: legal entity name and ABN (Shaun to fill in)]]) handles personal information under the Privacy Act 1988 (Cth) and the Australian Privacy Principles: what we collect, why we collect it, who we share it with and the choices you have. In this policy, “we”, “us” and “our” mean Dealership Marketing.

Who this policy covers

This policy covers people who visit dealershipmarketing.com.au and people who contact us, whether through a form, the chat on this website, phone or email.

Our products also handle personal information for the dealerships we work with, for example leads in Odin Dealer CRM, ConversAI chats and recorded dealership sales calls. This policy doesn’t cover that information. How it’s handled is covered by our agreements with those dealerships. If you’re a customer of a dealership that uses our products, please contact the dealership about your information.

What we collect

Most of what we collect comes straight from you: the details you enter in a form, give in a chat, tell us on a call or send us by email. If you email us, we keep your message and your contact details.

You can browse this website without telling us who you are. You don’t have to give us your details, but without them we may not be able to answer your enquiry.

Forms on this website

Each form asks for the details we need to deal with that request:

Book a demo: the products you’re interested in, your dealership’s name, the brands it sells, its suburb and state, the number of rooftops, your role, your name, mobile and email, and the best time to call.
Free marketing audit: your name, your dealership and its website, where you advertise now, your monthly budget range, mobile and email.
Book a Sales Reset: your name, your dealership and the brands it sells, your role, mobile and email, how many sales consultants you have, the CRM you use, your preferred start month and any message you add.
Register interest in the AI Voice Caller: your name, your dealership, email and mobile.
Newsletter: your email address and the page you signed up on.
Domain registration requests (existing clients): the domain name, your name, the business name, street address, suburb and postcode, ABN, phone and email.

Each enquiry form asks you to tick a box agreeing to us contacting you about your enquiry.

Enquiry forms also record how you found us: the campaign tags in the link you followed (UTM tags), a click ID if you came from a Google ad or from Facebook or Instagram (gclid or fbclid), the page you landed on and the website that sent you. This shows us which ads and pages bring in enquiries.

Chat and phone calls

Chat. The chat on this website is ConversAI, our AI chat. Your conversation, and any details you give in it, are sent to our sales team and recorded in Odin Dealer CRM, our own CRM.

Phone calls. Our phone number, 1800 431 518, uses our AI Call Tracking. Calls may be recorded, transcribed and summarised by AI, and are logged in Odin with your phone number and the details you give us. If you’d rather not be recorded, email us instead.

Cookies, analytics and advertising

We use Google Tag Manager to run these tools on this website:

Google Analytics 4, to see how people find and use the website
Google Ads conversion tracking, to see which Google ads lead to enquiries
the Meta pixel and the Meta Conversions API, to see which Facebook and Instagram ads lead to enquiries. The Conversions API sends this information to Meta from our systems rather than from your browser.

These tools collect information such as the pages you visit, the ad you clicked, your device and browser, and your general location. Google and Meta handle it under their own privacy policies: Google’s and Meta’s.

We ask first. When you first visit, a banner asks whether you accept these cookies, and declining is as easy as accepting. We use Google Consent Mode, so Google’s analytics and advertising cookies stay off until you accept. We only use the Meta pixel and Conversions API if you accept.

We remember your choice in your browser. To change it, clear this website’s data in your browser settings and the banner will ask again. Most browsers also let you block cookies.

Whatever you choose, your browser keeps a note of how you arrived (the details listed under Forms on this website) until you close the tab, so it can be added to a form if you send one. It only reaches us if you send a form.

How we use it

We use personal information to:

answer your enquiry and contact you about it
arrange and deliver the demos, audits, training and other services you ask about
register domains our clients ask us to register
send our newsletter and other marketing, as set out under Marketing and opting out
see how people find and use this website, and measure and improve our advertising
keep records, run our business and meet our legal obligations

We don’t use it for anything else unless you agree, or the law requires or allows it.

Where we keep it and how we protect it

Forms you send are saved on our website and emailed to our sales team. Enquiries, chats and calls are recorded in Odin Dealer CRM, which stores data in Australian data centres and encrypts customer information.

We take reasonable steps to protect personal information from misuse, interference and loss, and from unauthorised access, change or disclosure. No system is completely secure, though, so we can’t guarantee the security of information sent to us online.

Who we share it with

We may share personal information with:

service providers that help us run our business, such as website hosting, email and the technology behind Odin, ConversAI and AI Call Tracking
Google and Meta, for analytics and advertising, if you accept cookies
domain name registrars and registries, when a client asks us to register a domain (some registration details may appear in public domain lookups)
anyone else, if you agree or the law requires or allows it

Sending information overseas

Odin stores its data in Australian data centres. Some of our other providers, including Google and Meta, may store or process personal information outside Australia.

[[PLACEHOLDER: list the countries, and any other providers that store or process personal information outside Australia, for example the website host, email provider and the AI services behind ConversAI and AI Call Tracking]]

Marketing and opting out

If you subscribe to our newsletter, we’ll email it to you. We may also send you other news about our products and services where the law allows.

Every marketing email has an unsubscribe link. You can also ask us to stop at any time by emailing sales@dealershipmarketing.com.au or calling 1800 431 518. Unsubscribing won’t stop us answering an enquiry you’ve made or contacting you about a service you use.

How long we keep it

We keep personal information only for as long as we need it for the purposes in this policy, or as long as the law requires. When we no longer need it, we take reasonable steps to delete it or remove anything that identifies you.

Access and correction

You can ask for a copy of the personal information we hold about you, and ask us to correct anything that’s wrong, out of date or incomplete. Contact us using the details below. We may need to confirm who you are first.

We’ll respond within a reasonable time. If we can’t give you access or make a correction, we’ll tell you why.

Complaints

If you’re unhappy with how we’ve handled your personal information, contact us first and tell us what happened. We’ll look into it and respond within a reasonable time.

If you’re not satisfied with our response, you can complain to the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.

Changes to this policy

We may update this policy from time to time, for example when we add a new tool to this website. The current version is always on this page, and the date at the top shows when it last changed.

Contact us

For privacy questions, requests or complaints, contact us:

Dealership Marketing [[PLACEHOLDER: legal entity name and ABN (Shaun to fill in)]]
Level 28, AMP Tower, 140 St Georges Terrace, Perth WA 6000
Phone: 1800 431 518
Email: sales@dealershipmarketing.com.au

Privacy policy