The Sales Reset · 4-week in-dealership program
Your consultants aren't calling. Let's fix that.
A 4-week, in-dealership performance program with Ben Sporn, using The B.S. Method. Not theory. Not fluffy motivation. Real calls on your real leads.
or call 1800 431 518 · Mon to Fri, 9 am to 5 pm AWST
I've made multiple enquiries, and you're the first person to contact me.
Let me be blunt. Across the country, sales consultants are becoming scared of the phone. I visit dealerships weekly. I call live leads, and I constantly hear it.
That is not a marketing problem. That is a sales problem.
The dealers who win today are not the ones with the cheapest cars. COVID made the industry soft. We got used to easy sales. Now the margin is tighter and process matters again.
This program resets that.
What I'll teach
The skills that book appointments.
Taught on your floor, on your own leads. Not theory. Not role play for fun.
Calling at the right times
A call schedule for every fresh lead: morning, lunch, after 5 pm and the next morning.
Setting closable appointments
The trade-in, the budget and the second decision maker, all sorted before the customer arrives.
Controlling the conversation
Word tracks for "just send me a stock list", "I'm calling around for the best price" and the rest.
Not negotiating on the phone
Price talk happens in the dealership, not on the phone. Sell the visit, not the vehicle.
Closing on the first visit
The structure and discipline to close the deal while the customer is in front of you.
Time management
A daily routine for calls, follow-ups and CRM updates, so no lead is left to slowly die.
The 4 weeks
Week by week.
Group training, one-on-one coaching and live calls, 5 hours on site every week.
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01
Week 1
The Phone Reset
A proven, tested phone script. Objection handling, live. Booking the appointment properly. Removing price negotiation from phone calls. Selling the visit, not the vehicle. And I'll prove it. I'll call your live leads in front of the team and show them how it converts.
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02
Weeks 2 to 3
Individual accountability
I work one-on-one with each consultant. We go through their open leads. I call. They call. We fix their tone, structure and control. I'm in the dealership half a day each week, and available to your team 24/7 throughout the program if they need backup.
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03
Week 4
Process and system lock-in
On Odin Dealer CRM, I set up accountability, tracking and reporting properly. On another CRM, I build best-practice follow-up structures inside the system you already have. Either way, the goal is the same: clear contact-attempt standards, no leads left to slowly die, more appointments that show and first-visit closing discipline.
The outcome
What we work towards by the end of week 4.
- Higher sign-up rates
- More confirmed appointments
- Less discounting on the phone
- Stronger first-visit closes
- Consultants who are confident, not hesitant
- Better time management and organisation
When I'm in your dealership, we will book appointments. We will build structure and processes. And if your team is willing to learn, sales will lift.
The program
What you get, and how it works.
4 weeks. 5 hours a week. 20 hours on site in total.
What you get
- 5 hours on site each week, inside your dealership
- Live sales training with your team
- Real call coaching using your actual leads
- Proven frameworks for inbound and outbound enquiries
- Appointment setting and follow-up systems that convert
- One-on-one coaching with each consultant
- Accountability and performance focus, every session
How it works
- Weekly on-site sessions of 5 hours
- A mix of group training and individual coaching
- Live call sessions, demonstrated and guided in real time
- Immediate implementation, not theory
Meet your trainer
Ben Sporn, Sales Director.
Ben works inside Australian dealerships every week, calling live leads alongside the sales team. He built The B.S. Method on what actually books appointments and closes on the first visit.
[[PLACEHOLDER: Ben to review bio]]
- On your floor every week of the program
- Calls your live leads in front of the team
- Works one-on-one with every consultant
CRM and call coaching
Works with any CRM. Better with Odin.
This isn’t dependent on software. It’s dependent on execution. So I work inside whatever CRM your team already uses.
- On another CRM, I build best-practice follow-up structures inside it
- On Odin, accountability, tracking and reporting are set up properly
- After week 4, the AI Phone Coach in AI Call Tracking keeps coaching every sales call
FAQ
The questions dealers ask me.
Not covered here? Call the Perth team.
1800 431 518Do you come to us?
Yes. I’m on site for 5 hours each week, inside your dealership.
Does it work if we don’t use Odin?
Yes. On another CRM, I build best-practice follow-up structures inside the system you already have. This isn’t dependent on software. It’s dependent on execution.
Who takes part?
The whole sales team, plus one-on-one sessions with each consultant.
What if a consultant needs help between sessions?
I’m available to your team 24/7 throughout the program.
What happens after week 4?
The structure stays in your CRM. Add AI Call Tracking and the AI Phone Coach keeps coaching every real sales call after the four weeks end, with managers alerted when key criteria are missed.
How much does The Sales Reset cost?
Enquire and we’ll talk through your team and goals.
Can you guarantee the results?
No. If the team is willing to learn, sales lift, and we measure it.
Book a Sales Reset
Let's get your team calling.
Tell me about your dealership and your team, and I'll call you to talk through your goals, your leads, a start date and pricing.
The Sales Reset
Sell the visit, not the vehicle.
4 weeks in your dealership, turning enquiries into appointments and first-visit deals.
Monday to Friday, 9 am to 5 pm (AWST)