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AI Call Tracking

Every sales call logged, summarised and coached.

AI Call Tracking listens to every new and used car sales call, logs the lead in the right department, and coaches your team on how it went. No need to change phone provider.

or call 1800 431 518 · Mon to Fri, 9 am to 5 pm AWST

The gap it closes

The leads you're not counting.

Phone enquiries are the leads most likely to go unlogged. The call comes in, the consultant means to enter it later, and later never comes.

AI Call Tracking is call tracking software built for dealership sales calls. Every new and used car sales call becomes a lead in your CRM. Add ConversAI for chat, and phone and chat enquiries both arrive in the right department.

  • Works with your existing phone system
  • Customer details filled in from the call
  • A brief but detailed summary on the lead

Phone enquiries load straight into Odin Dealer CRM, with no salesperson data entry.

Odin Insights showing where leads came from and why deals were lost
Phone enquiry loggedMazda New Cars · to the consultant who took it

How it works

How a call becomes a lead.

  1. 01

    Customer calls your dealership

    On the phone system you already have. AI Call Tracking plugs into your IVR, so there's no need to change provider.

  2. 02

    AI evaluates the call

    In real time, working out whether it's a new or used car enquiry.

  3. 03

    The lead lands in your CRM

    With the customer's details from the call, a brief but detailed summary and the consultant who took the call.

  4. 04

    The coaching starts

    The AI Phone Coach gives feedback on the call, and managers are alerted when key criteria were missed.

In Odin, the lead goes to the consultant who took the call. Other CRMs work too, depending on their capability.

AI Phone Coach

A coach on every call.

The AI Phone Coach scores every call, praises what your consultant handled well and gives specific feedback on what to do better next time.

It pairs naturally with The Sales Reset, Ben Sporn’s 4-week in-dealership program. The Sales Reset sets the standard on your floor, and the AI Phone Coach keeps coaching every real call after the 4 weeks end.

  • Every call scored
  • Praise where it's earned
  • Specific feedback to use on the next call

For managers

Know how every call was handled.

You can't listen to every call. You don't need to.

Missed-criteria alerts

An alert when a call misses key sales criteria, so you can step in while the customer is still keen.

Call summaries

A brief but detailed summary on every lead, so you know what was said without replaying the call.

A view of every call

See how each sales call was handled, and which consultants need coaching.

Trust

Call data stored securely in Australia.

We help you add a short recording notice to your phone system during setup.

FAQ

What dealers ask about call tracking.

Not covered here? Call the Perth team.

1800 431 518
Do we need to change phone providers?

No. AI Call Tracking works with your existing phone system and plugs into your IVR.

Does it work with CRMs other than Odin?

Yes, depending on your CRM’s capability. With Odin, the lead lands in the right department with the customer’s details, a summary and the consultant who took the call.

Which calls does it cover?

New and used car sales calls.

Do callers know they’re being recorded?

Yes. We help you add a short recording notice to your phone system during setup.

Where is the call data stored?

Securely, in Australia.

Book a demo

Find out what happens when the phone rings.

Book a demo and we'll show you AI Call Tracking at your dealership. No need to change phone provider.

Monday to Friday, 9 am to 5 pm (AWST)

Call Book a demo